Website Privacy Policy

 

Last updated: 27 July 2026

Dr Maree Lee is committed to safeguarding the privacy of all patients and visitors. This Website Privacy Policy outlines how we collect, use, store, and disclose your personal information via our website, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Personal Information We Collect

We collect personal information necessary for your care and for the functioning of our website. This may include:

• Name, address, date of birth, phone number and email address.
• Medicare number, private health insurance details and billing information.
• Medical history, fertility and reproductive health information, test results and treatment plans.
• Referral letters and correspondence with other healthcare providers.
• Information provided through website forms, emails or phone calls.
• Data collected via cookies and third-party tools such as Google Analytics (for traffic analysis), Google Ads (for conversion tracking), and Meta Pixel (for advertising on Facebook and Instagram).

2. How We Use Your Information

We use your personal information to:

• Provide fertility-related medical care and treatment.
• Communicate with you and coordinate with referring doctors or laboratories.
• Manage billing and administrative requirements.
• Improve our services and website experience.
• Deliver personalised ads and measure ad effectiveness using platforms such as Meta (Facebook and Instagram).
• Comply with legal and regulatory obligations.

3. Website Tracking and Analytics

This website uses cookies and similar tracking technologies, including third-party pixels, to support website functionality, analyse traffic, and deliver relevant advertising. These technologies may collect information about your device, browser, and interactions with this website.

The following third-party tools are currently active on this website:

1. Google Analytics – used to analyse website traffic and user behaviour. Data collected is used to improve website performance and content. Google’s privacy policy is available at https://policies.google.com/privacy.
2. Google Ads (Google Tag Manager) – used to track conversions and measure the effectiveness of advertising campaigns. Google does not permit remarketing in the health space. Google’s privacy policy is available at https://policies.google.com/privacy.
3. Meta Pixel – used to measure conversions from Meta advertising (Facebook and Instagram) and to deliver relevant ads to people who have previously visited this website. Meta’s privacy policy is available at https://www.facebook.com/privacy/policy.

Information collected through these tools may include your IP address, device identifiers, browser type, pages visited, and actions taken on this website. This information may be shared with the relevant third-party providers and used to deliver advertising to you on other platforms and websites.

This website operates in a health services context. We are committed to handling information collected through tracking technologies in accordance with the Australian Privacy Act 1988, including the Australian Privacy Principles, and the OAIC’s guidance on tracking pixels.

You may opt out of interest-based advertising at any time. To manage your advertising preferences, visit Google Ads Settings, or adjust your preferences on Meta at Facebook Ad Preferences. You may also configure your browser to block or delete cookies; however, this may affect your experience on this website.

3a. Direct Marketing and Retargeting

We may use information collected through this website, including through cookies and third-party tracking technologies, to deliver targeted advertising to you on other platforms such as Facebook and Instagram. This is commonly referred to as remarketing or retargeting.

Where you have visited pages on this website relating to specific health services or conditions, we take care to ensure that any retargeting conducted is consistent with our obligations under the Australian Privacy Principles, including APP 7, which governs direct marketing, and APP 6, which governs the use and disclosure of personal information for secondary purposes.

You may opt out of receiving retargeted advertising at any time by adjusting your preferences through the platforms listed in the section above.

4. Online Bookings and Forms

Appointment requests and queries can be submitted via website contact forms. We collect personal information provided in these forms to respond to your request. Our website forms currently utilise CAPTCHA or similar verification tools to improve security and reduce spam.

5. Disclosure of Information

We will not share your personal information with third parties unless:

• It is required for your medical care (e.g. referrals or test results).
• You have provided consent.
• It is required by law or to protect someone’s health or safety.

6. Data Security

We take reasonable steps to protect your information from misuse, interference, loss and unauthorised access. This includes secure electronic record systems and confidentiality agreements with staff.

Access to electronic records is password-protected and staff are trained in best practices for data confidentiality.

7. Accessing and Correcting Your Information

You may request access to the personal information we hold about you and request corrections if needed. Please contact us directly to do so.

8. Contact Us

If you have any questions, concerns or would like to access your personal information, please contact:

Dr Maree Lee – Fertility Specialist and Gynaecologist
Website: https://drmareelee.com.au
Phone: (02) 8531 4000